Analysis of bullying website

Kidscapes vision is for all the children to grow up in the world free of bullying.Kidscape aim is to provide advice and to solve problems with bullying.The workshops are aimed at children between 9-16 years of age .The main goal of the website is to raise awareness of the seriousness of bullying also campaigns are carried out to support anti bullying.Kidscape are also members of a group called the anti bullying alliance they provide a service on how to deal with bullying and who to talk to about it.The product follows codes and conventions of a typical bullying website as it is aimed at children and gives them advice on what to do.The product uses bright and bold colours to appeal to children and makes the website look welcoming and helpful.The products key messages are to stop bullying overall and to aid children who are going through any type of bullying and to give them support and advice on what to do.The product is very helpful and informative and has lots of bright colours and pictures to appeal to young children therefore it is intriguing children into learning more about bullying and how to help someone going through it or if they are going through it themselves what to do about it.Kidscape presents family members in a positive way as they believe it is important to talk to them about bullying problems this is shown with their segment on "grandparents guide to bullying and digital safety" this also informs the children they don't just have to talk to their parents about bullying.They also represent bullying in a negative light as it is their ultimate goal to stop all forms of bullying and believe those who are being bullied are strong minded and can get through it with help off others